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Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
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Citation

Schillewaert et al. (2015a, June 15). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8550